Los Angeles district looks at soliciting corporate sponsorships

Dec. 16, 2010
District will sell branding opportunities to generate revenue

From The Los Angeles Times: The Los Angeles Unified Board of Education is moving forward with plans to seek corporate sponsors as a means of generating revenues. Under the approved rules, the district superintendent could ink agreements up to $500,000; board approval would be required for larger amounts. Sponsors would not be able to sell or market specific products to children; instead, they would have “branding” opportunities. Examples could include signs on scoreboards or naming rights to auditoriums or athletic fields or a brand name on a drum purchased with a corporate donation.

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