UMass combats perception that it is a party school

Aug. 25, 2008
Campaign discourages alcohol abuse
In an aggressive campaign that is winning national attention, the University of Massachusetts at Amherst is taking aim at alcohol abuse by chipping away at the stereotype that it is a party school known for excessive drinking. Across campus, posters and bus and newspaper advertisements with the slogan "We got the facts from you" trumpet survey results showing that alcohol use is far less pervasive than students assume. Two years after launching the so-called social norms campaign, health officials say they are seeing striking results, with recent student surveys indicating a sharp decline in binge drinking.To read The Boston Globe article, click here.

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