Colleges embrace online recruiting

Jan. 7, 2008
Schools use podcasts, blogs, video to connect to prospective students

Once dominated by glossy brochures and campus tours, the college admissions landscape is rapidly shifting toward online social media, as schools blanket the Internet with podcasts, blogs, and videos to recruit wired high school students. With virtual campus tours, live chats with college students, professors, and admissions officers, and videos about campus life, colleges and universities are increasingly turning to interactive and multimedia technology as recruiting tactics to connect with prospective students

Click here to read The Boston Globe article.

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