Google's Chromebooks dominate K-12 market share
Chromebooks accounted for more than half of the personal computer/tablet sales to K-12 schools in the United States in the third quarter of 2015, a technology consulting firm says.
Futuresource Consulting, in its most recent #EdTech K-12 Market Report, says 1.63 million Chromebook units were sold in the market in the third quarter. That represents a market share of 51 percent.
"Chrome is the clear U.S. market leader now with over 50 percent of the K-12 OS market share, meaning Apple and Microsoft both have significant ground to make up." says Mike Fisher, Futuresource's associate director of education technology.
The consultant says that a key reason for the rapid rise of Chromebooks is the relative ease, compared with other operating systems, for school system IT administrators to manage and deploy the devices on a large scale.
Another persuasive factor is price: at $200 to $230 per device, Chromebooks have "effectively cornered" the entry level of the K-12 market for non-tablet sales, Futuresource says.
Futuresource predicts a developing trend in 2016 will be the growth in K-12 sales of 2-in-1 products (devices that can operate either as a tablet or notebook via detachable keyboards or 360-degree convertible devices).
Two-in-one products "have long been viewed as ideal for the education sector, but the high price points (devices typically over $500) have led to relatively limited adoption," the consultant report says.
Futuresource expects prices for 2-in-1s to drop to a range between $300 and $350 in the coming year, which would lead to a boost in its market share to 11 percent in 2016, compared with 5 percent in 2015.
About the Author
Mike Kennedy
Senior Editor
Mike Kennedy has been writing about education for American School & University since 1999. He also has reported on schools and other topics for The Chicago Tribune, The Kansas City Star, The Kansas City Times and City News Bureau of Chicago. He is a graduate of Michigan State University.
