Harnessing the Power of the Internet

If there is one aspect of the “new economy” that has risen above the bursting tech bubble and resulting dot-com debris that litters the information superhighway, it is the exceptional promise and potential of the Internet.

Very few can argue that their jobs have not changed significantly and evolved over the past few years as a direct result of the Internet. Whether you communicate via e-mail, review plans online for a school construction project, research data on websites, or make purchases via e-commerce suppliers, the Internet has proved to be an increasingly important tool in your professional arsenal.

The big question, however, is “how do you harness the seemingly unlimited potential of the Internet and turn it into something that will positively impact every aspect of your professional life?” In education facilities and business, this means not only improving what you do, but also how you do it.

Well, at American School & University, we've given it some thought.

The magazine you hold in your hands, while a trusted source of information to the nation's education leaders for almost 75 years, is not immune to the impact of the Internet, and must continue to evolve — improving and enhancing the delivery of information that is key to helping you succeed.

AS&U is evolving into a seamless product of print and electronic initiatives to better serve you. One of our goals is to help you cut through the exorbitant amount of information available in print, broadcast media and over the Internet — offering you immediate access to the information and data that is vital to informed decision-making.

In addition to the award-winning monthly publication in your hands, which provides an array of targeted editorial, how-to articles, influential research, informative departments and new product data, AS&U has expanded to provide you with weekly — even daily — communication, news and data:

  • ASUmag.com recently was relaunched as part of IndustryClick — a powerful builder of business-to-business communities. As part of the Government & Public Services community — which features links to such AS&U sister publications as American City & County, Energy Manager and Grounds Maintenance — the site includes enhanced industry coverage, daily education facilities and business news from across the nation, and much more.

  • SchoolDesigns.com continues to set the standard as the premier online resource for education architecture. With more than 700 school and university projects featured, in addition to news and an extensive education architects' directory, it provides invaluable access to the most outstanding new learning environments.

  • Schoolhouse Beat is a weekly e-newsletter from AS&U that many of you started receiving this month (if you're not receiving it, visit www.asumag.com and click on the “Free Schoolhouse Beat e-newsletter” link). Every Tuesday, readers receive capsules of some of the latest education facilities and business news, updates on state and federal legislation, upcoming events and more.

And this is just the start. Look for more innovative developments and enhancements designed to better serve you in the months to come.

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