San Diego State University sells arena naming rights to tribe that operates nearby casino

March 18, 2009
Critics say deal with the Viejas Band of Kumeyaay Indians is inappropriate
FromThe San Diego Union-Tribune: San Diego State Universityhas sold the naming rights of its sports arena to the Viejas Band of Kumeyaay Indians, which operates a casino, an outlet center and other businesses at its reservation 22 miles east of campus. Critics say the deal, apparently a first in the nation for a university, could cross a line and hurt students, who are particularly vulnerable to gambling problems. Beginning July 1, the 12,845-seat venue known as Cox Arena will be Viejas Arena. The $6.9 million, 10-year deal includes a proviso against using the word "casino" on signs and advertising or making any reference to gambling.

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